FIRST Magazine was established in 1986 with the remit "to enhance communication between industry, finance and government at the strategic level". The launch was fully supported by leaders in business and government including the then Chancellor, Lord Lawson, who said at the time "I warmly applaud FIRST Magazine. British industry now has an outstanding opportunity in world markets. The City of London is fast becoming the financial centre of the world. The government is committed to the success of both. But for this communications between all three are vital. FIRST Magazine is therefore timely and important." FIRST Magazine is read exclusively by the Chairmen and Managing Directors of major international companies, banks and financial institutions. It is read by those leaders who initiate company investment policy, control expenditure allocation and formulate long term strategy. The recipients of FIRST Magazine decide on business relocation, project finance and loan approval. They are major investors on behalf of corporate pension funds and investment trusts. First Magazine is also read by politicians and government officials, those who make, regulate and implement legislation governing trade and business. Only one magazine covers this unique combination of audiences. These are the ultimate decision makers who can afford major purchases both personally and on behalf of their company or government department. It is a group of distinguished leaders. These are also the authors and interviewees of FIRST Magazine; leaders in their field discussing their own specialist subjects. Contributors to FIRST have included Rt. Hon. Tony Blair M.P., Rt. Hon. Baroness Thatcher, H.R.H. Duke of Edinburgh and many other international business and government leaders including the Prime Ministers of Pakistan, Indonesia, the Philippines, Sri Lanka, Spain, Saudi Arabia and China. Many leaders of the world's foremost corporations have also written exclusive articles for FIRST. The articles in FIRST are regularly and widely reported in the national and international press. FIRST readership is researched on an annual basis by National Opinion Polls and is fully audited by the Audit Bureau of Circulation. In addition, in collaboration with leading airlines including Singapore Airlines, Air Canada, Gulf Air and Continental, FIRST is made available to First Class passengers worldwide, with particular emphasis on the key strategic markets of Europe, Asia, the Middle East and the Americas. These passengers are predominantly senior business and government policy makers and ensure extensive worldwide readership. FIRST Magazine was a 1993 recipient of a PPA Award for publishing excellence.
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