READERSHIP PROFILE:

Presidents/Chairmen and chief executives of major international public and private corporations worldwide, senior officers of major financial institutions and of professional partnerships, leading government ministers and politicians, heads of major regulatory authorities and industry associations.

Analysis by sector: 2,050 (10%) Primary industries 1,350 (6%) Engineering, metal goods and vehicle manufacture 5,400 (26%) Other manufacturing 2,100 (10.5%) Construction 3000 (15%) Distribution, transport and communications 5,750 (27%) Financial and business services 1,350 (6%) Legislatures and regulatory bodies

AIRLINE DISTRIBUTION:

FIRST is presented to first class passengers on flights of leading airlines This adds a readership of approx. 137,000 based on passenger flights per quarter.

SUMMARY OF READERSHIP ANALYSIS FROM CARAT/NOP RESEARCH:

*89% receive their copy of FIRST personally addressed to their office address. *84% read at least three issues per year. *86% spend at least 45 minutes reading FIRST. 75% read at least 1/4 of the magazine. *FIRST readers' earnings average US$ 500,000. They have average assets of US$ 2.6m. *76% indicate they would be very disappointed if FIRST was no longer available. *Over 60% of readers have decision making power in areas such as regional investment, office location, selection and purchase of services (information technology, human resources, corporate business air travel , banking , financial and legal services etc). *89% have influence in strategic direction decisions for their business. *66% have influence over international investment decisions for their business. *Over 60% indicate an interest in reading the views of contributors at the usual level of those writing in FIRST on a range of subjects e.g. politics. international trade, energy, finance and investment, the environment spread of geographical regions which are the subject of investment studies in the magazine.

Further details of the Carat/NOP research are available on request.